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Newtek Business Services is a wanted to create a spot for the Nasdaq Marketsite display on 43rd St.
We’ve all dealt with 16 x 9 and 3 x 4, well how bout 6 x 4. The spot was designed at 720 x 1080. This made it easy to see what you were doing, it was good that the tower provides templates of were the windows are. The tower needs delivery on digi-beta which is 720 x 486. So all vertical aspect ratios were divided by 2 and the file imported into the symphony.The window template was also imported into the symphony for a final window check.
We had footage from Newteks Corporate profile from earlier this year. Working in Livetype had more to offer than After Efffects in this case.
The background color and digital look match closely the corporations branding. The message had to be delivered without sound, and the text had to avoid the buildings windows in order to be legible.
Maybe you’ll see it on the tower cam live from NYC.
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